Streaming video is taking up a larger portion of the Internet bandwidth worldwide. Netflix is ahead of the pack – claiming one-third of all traffic – but YouTube and Facebook are also players.
Netflix saw the biggest increase of all downstream Internet traffic in North America, registering a 34.89 percent share in the second half of 2014, up from 34.21 percent in the first half, according to a report from network equipment firm Sandvine. YouTube is second, with 14.09 percent in the second half, up from 13.19 percent in the first. Facebook and Amazon also saw traffic spikes, with Facebook now standing at 2.80 percent, up from 1.99 percent, after enabling video to automatically play in users’ feeds. Amazon’s share stands at 2.58 percent, up from 1.9 percent.
Sandvine reported YouTube is dominant on the mobile streaming side during the peak hours of use, accounting for 19.75 percent of traffic during peak hours. Facebook is right behind with 19.05 percent.
Facebook’s numbers are up by 60 percent on mobile networks and 200 percent on fixed networks, according to Tech Times, as the social network jumped from eighth to fourth in downstream rankings.
New streaming services are expected to join the fray and challenge Netflix and other, but the growth is expected across the board for all services as Internet video streaming is expected to continue to grow. Netflix will launch in Australia and New Zealand officially next year, territories where users have used virtual private networks (VPN) to use the service.
HBO has announced it would offer HBO Go streaming service in 2015 and Sandvine chief executive Dave Caputo said he was watching what kind of impact that would have on Netflix and Amazon Instant Video bandwidth share. The company’s biannual report on Internet traffic trends is Global Internet Phenomena Report 2H 2014.